![]() ![]() Thus increasing the popularity and scale of Duolingo. As more learners use Duolingo and are converted into paid subscribers, the more Duolingo invests in creating an engaging and practical learning experience. Investment flywheel: More leaners allow Duolingo to focus its capital investments on product innovation and data analytics instead of brand or performance marketing. ![]() With more engagement & effectiveness, the more learners speak about Duolingo, increasing the learner base. Learning flywheel: The greater the scale of the learner base, the more it can use insights to improve engagement and efficacy.Duolingo’s growth is driven by two mutually reinforcing flywheels: the learning flywheel and the investment flywheel. Duolingo’s gamification features, including XP, Streaks, Crowns, Gems, Leaderboards, and Hearts, provide learners with an engaging and fun learning experience and keep them motivated to continue learning.ĭuolingo works on a freemium business model, allowing users to access its content free and charging a subscription for additional features, enabling significant user scale. Each Lesson consists of short, bite-sized exercises that help learners practice reading, writing, speaking, and listening skills.Ĭourses are supplemented by additional in-app learning features such as Stories and Audio Lessons, which provide further reading and listening comprehension practice. Designed by language experts, Duolingo courses are comprised of Skills, each of which is divided into five Levels, each comprising a series of Lessons. ![]()
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